This is the prescription of Blink, the popular psychology bestseller from Malcolm Gladwell, staff writer for The New Yorker and author of the cult business book The Tipping Point.īlink introduces us to the power of thin-slicing by way of example. Thin-slicing is a neat cognitive trick that involves taking a narrow slice of data, just what you can capture in the blink of an eye, and letting your intuition do the work for you.
Suffering from marketing information overload? Too many marketing reports, metrics and plans, too much market intelligence, research and survey data? Well here’s the cure. Blink: The Power of Thinking Without Thinking.
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